Ready to unlock the power of aerial environmental intelligence?
COMING
SOON
UNDER PRESSURE, CLARITY LEAVES THE ROOM FIRST.
WHEN YOU GET CONNECTED, IT STICKS AROUND.
RICHARD EVERY
I’ve refereed professional rugby, run nightclubs, built software companies, and designed brands that lived and died in the real world.
Here's what all of it taught me. Under pressure, the holes appear in no particular order. Unless you have a system that holds.
I get it because I’ve made every branding mistake there is.
I’ve obsessed over color palettes to the point of googling Pantone’s color of the year for inspiration, built pixel-perfect logos worthy of at least a commitment badge, and written taglines that screamed like a Tony Robbins soundbite.
Brand String Theory™ is what I wish I'd had from the start. It’s the structure that ties every string together so every decision is clear, every moment counts, and your brand holds when it’s under fire.
WHAT YOU GET WITH BRAND STRING THEORY™
Each chapter walks you step by step and gives you tools that work under pressure: A BRAND LAW to guide you, a CHEAT SHEET of 3 quick questions to simplify your process, and LESS IS MORE to understand where you’re going.
IF YOUR BRAND DISAPPEARED TOMORROW, WOULD ANYONE KNOW IT WAS MISSING?
Most brands fail because no one gives a damn. They disappear like LinkedIn execs who slap 'fractional' on their title, then do fractional work, with a fraction of interest. So if you quit today, would anyone launch a search party? Or would someone else fill the gap like you never existed?
